Digital Advertising Predictions

Last Summer I touched on the trend of Influencer Marketing and the impact it has in capturing your audience and new consumers, however as I dive deeper into the art of digital Marketing I have gathered a greater understanding of strategies and platforms.

Technologies has given consumers a voice, and a since of entitlement. Customers want to give their opinion, they want to be engaged. This gives platforms like Facebook, Instagram and Snapchat the chance to appeal to businesses allowing brands to use these channels to market to their ideal customer. I predict not only will influencers continue to use social media to target consumers but big brands will use these platforms more than print or traditional marketing.

Influencer Marketing; Achieving High Rating

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With Influencer Marketing achieving high rating in effectiveness among brands it’s no surprise as a brand ambassador and Network Marketing Entrepreneur I myself rely heavily on fellow influencers. I utilize Influencers for more than product recommendations, I rely on them for trends and the most reliable news, after all I follow those I trust.

What I find interesting about the wave of popularity with Influencers is the similarity in concept to the Network Marketing industry that has been around since 1937 (Network Marketing, 2013).

Major companies like Target (Mesiakik Team, 2017) partner with social media users who have large followings to influence their followers into purchasing said brands products. This is no different than companies that compensate “distributors” for sharing their products within their network.

Most Influencers I follow are able to turn strangers into friends through direct engagement. It's noted in the Customizing Social Media Marketing about 93% of Facebook Campaigns are geared toward friends, and only 7% toward strangers. Basically the success of Influencer is solely reliant upon their ability to inform, interact, and engage with their followers. Once an Influencer has the following and audience that appeals to brands that influencer has the ability to partner with and become a huge contribution to public relation firms and departments.

This now changes the buying powers from creator to consumer. As influencers are still consumers they have the ability to persuade an entire market to think and purchase differently. For example, many of the influencers I follow are holistic, and natural living advocates, environmentally conscious and seeking to change the world. These influencers will shed light on brands and products that use toxins as well as companies with high carbon footprints discouraging consumption. This in turn could and does significantly hurt the brands bottom line. All in the hands of influencers.






Worked Cited
“The History of Network Marketing.” Network Marketing Reviews and News, www.networkmarketinghq.co.uk/education/history-network-marketing/.

“How Target Is Marketing On Instagram With Social Influencers.” Mediakix | Influencer Marketing Agency, 19 Apr. 2017, mediakix.com/2017/04/target-marketing-on-instagram-case-study/#gs.aTHO8lg.

Effectively Impacting The Consumer Through Social Media

In an era where busyness rules brands are realizing the need to effectively engage their audience and consumers.  There are more shows to watch, the bar is being set high, and the people have voted; literally. People want to be entertained and want to give their opinion. Anything anyone does, consumes, purchases, or partakes in is entitled to a vote, to their opinion and scrutiny. Television series, and networks are listening. The Voice has taken audience engagement to another level. With multiple platforms to interact with viewers The Voice has met the desires of their audience.

The current tone of our society is one in which people want to feel important and know their opinion matters The Voice allows viewers to not only vote, but to be heard, literally through social media platforms such as twitter. The voice offers a type of social media strategy not many companies are privy to, the brand gives their audience and collaboration feel. Audience and followers of The Voice who have their own unique with following influence and social media presence as given the opportunity to work in partnership to give different perspective to the show.

The Voice could put out more content throughout off seasons to keep their audience excited and anticipating their upcoming season. I found their social media presence on twitter tappers off once the season has ended, however their Instagram platforms seems to be steadily engaging.


Work cited




Ramesh, Anand. “WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS.” LinkedIn , WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS., 4 Aug. 2017, www.linkedin.com/pulse/why-brands-need-effectively-engage-consumers-anand-ramesh.

Yu-Qian Zhu, Houn-Gee Chen, Social media and human need satisfaction: Implications for social media marketing, Business Horizons, Volume 58, Issue 3, May–June 2015, Pages 335-345, ISSN 0007-6813, https://doi.org/10.1016/j.bushor.2015.01.006.

A Day In The Life Of A Digital Media Mom

As a mompreneur, I spend a decent amount of time on social media. One of the first things I do upon waking is check my business numbers. I am part of an amazing company dedicated to health and wellness. Young Living Essential Oils is one of the fast growing wellness Network Marketing companies in the industry. I frequent Young Livings site on average 10 times a day. From price checking, to product questions, following up with leads, running spreadsheets, reading the companies blog, watching training videos, and more. The website offers endless information, and updates in real time.

Once I have finished with my daily back up work, I check my Facebook messages and alerts. Based on Digital in Americas 67% of the population is on social media for some form. For me Facebook is my best lead generation platform. My interactions of Facebook enable me to get paid for attracting people to my network, through my presence on this site.  I am also able to attempt to spread happiness, I try to be a light in the world, as cliché as that may sound. The world is full of such trying times, forced opinions, judgement, and simply put negativity. I attempt to be positive, uplifting, yet authentic. I also use my time on Facebook to connect with new people. This isn’t as difficult as one would think with the amount of events shared on the site, Facebook groups, professional pages, and the constant new friend suggestions.


I use social media pages to spread the awareness of our own personal choices. I find most people have negative experiences with Facebook and therefore gravitate toward sites like Instagram. Instagram seems to be a little lighter, with simple images shared, that if appealing can then be clicked on for more information. Whereas Facebook is a site full of opinions, and ideas.  The focus is status updates, written words, and opportunity to vent, or encourage. I personally use this site to share snippets of my day, business journey, family, etc. Instagram gives people a more personal view into my life and lifestyle. For instance today I shared a fun photo of me and my children at family yoga- again emphasis placed on our holistic lifestyle


Because I send more time than I would prefer on digital media I try to be conscious and limit what I focus on, therefore I only subscribe to and completely avoid any emails that are not directly linked to or beneficial to my personal development and business growth. In the rare chance I receive emails from companies or persons I am not familiar with I simply delete. This practice has benefited not only my time management skills greatly, but also my budget, giving my family more financial freedom. What I notice more about the digital media market today is nearly every platform as the ability to make a purchase within the site. This is a definite benefit for business owners.

Work Cited

Casado, Jazmine. "Instagram Post by Jazmine • Jul 9, 2017 at 7:53pm UTC." Instagram. N.p., 09 July 2017. Web. 09 July 2017.
We Are Social Singapore Follow. "@wearesocialsg • 12 ACTIVE INTERNET." LinkedIn SlideShare. N.p., 26 Jan. 2016. Web. 09 July 2017.

 

Leap Frog Letter Factory REVIEW

As a mom of course I TRY my hardest to limit the amount and type of television my boys watch. However I do love learning DVD's and programs. So of course when I was introduced to the Letter Factory I was very excited to try it.

The Letter Factory teaches phonic as well as assisting in reinforcing the alphabet. My 23 month old and 3 year old are both familiar with their ABC's. My 3 year can say them all, however he does struggle with recognition. This DVD has most definetely kept my
 boys attention (which is something NOT common for my boys) and after just one day of seeing it my 3 year old has already began to sound out words using the sounds he learned in the DVD.

We are off to a great start, and will share more....







I was NOT paid or given this DVD to review, I received this DVD from a friend.

Pinwheel Lunch

I'm always struggling to come up with new ideas for lunch. Something both the boys and I will enjoy, that is outside the normal pb&j sandwiches that my 3 year old demands requests daily.

I stumbled across a pinterest post for pinwheel sandwiches- which I love from different parties and showers I've attended. I thought I'd give it a try, however the recipe called for pepperoni and oregano neither I had, so I chose to make my own variation which anyone can do too ! I found some with ham and cheese, bacon and cheddar, or pizza inspired.

I am glad to report the boys and my picky eater husband all enjoyed the pinwheels and scarfed them down. Check out my recipe below and let me know if you try another combination.

1/2 cup shredded mozzarella cheese (2 oz)
1/4 cup prosciutto, finely chopped

1/4 cup salami, finely chopped

1/4 teaspoon prepared pesto sauce

1/4 teaspoon mayo

2 Tablespoons chopped parsley

1 can (8 oz) Pillsbury® refrigerated crescent dinner rolls 

  

First hoven to 375°F. In small bowl, mix cheese, prosciutto, salami, pesto, mayo and parsley. 

Next if using crescent rolls: Unroll dough; firmly press perforations to seal.

Then spread with mixture. Roll up the dough, pinch edges to seal. Cut each roll into 6-8 slices (should resemble a pinwheel). Place, cut side down, 1 inch apart on ungreased cookie sheet.

Bake 12 to 15 minutes or until golden brown. Serve warm.

 

Happy New Beginings

As my family and I start our new year we are excited to say we are growing by one more! I am due July 23, however because I've had two prior c-sections I will go a week or two before my due date.

This pregnancy has been a difficult one thus far, I have acute morning sickness; I have lost 7 pounds and I am on anti-nausea medication as well as heartburn medication. At this point I am playing the waiting game, hoping with lots of prayer things will get better and this draining sickness will pass.

My poor boys have never watched so much television and lived in such a disorganized house. My husband has really stepped up domestically, which has shocked me.... however he has definitely expressed his desire for his "healthy" wife back (I know and you know that's his way of complaining). With that said this pregnancy has taught me to ask for help, and relax a bit with the rigorous schedule and lifestyle I set for my boys... however I know with my personality being what it is it will go back to the way things were sooner then later.

I plan to post more often this year about my pregnancy and our family. I wish everyone the best year, full of happiness, good health, and lots of love.