In an
era where busyness rules brands are realizing the need to effectively engage
their audience and consumers. There are
more shows to watch, the bar is being set high, and the people have voted;
literally. People want to be entertained and want to give their opinion.
Anything anyone does, consumes, purchases, or partakes in is entitled to a
vote, to their opinion and scrutiny. Television series, and networks are
listening. The Voice has taken audience engagement to another level. With
multiple platforms to interact with viewers The Voice has met the desires of
their audience.
The current tone of our society is one in which people want to feel important and know their opinion matters The Voice allows viewers to not only vote, but to be heard, literally through social media platforms such as twitter. The voice offers a type of social media strategy not many companies are privy to, the brand gives their audience and collaboration feel. Audience and followers of The Voice who have their own unique with following influence and social media presence as given the opportunity to work in partnership to give different perspective to the show.
The Voice could put out more content throughout off seasons to keep their audience excited and anticipating their upcoming season. I found their social media presence on twitter tappers off once the season has ended, however their Instagram platforms seems to be steadily engaging.
Work cited
Ramesh, Anand. “WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS.” LinkedIn , WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS., 4 Aug. 2017, www.linkedin.com/pulse/why-brands-need-effectively-engage-consumers-anand-ramesh.
Yu-Qian Zhu, Houn-Gee Chen, Social media and human need satisfaction: Implications for social media marketing, Business Horizons, Volume 58, Issue 3, May–June 2015, Pages 335-345, ISSN 0007-6813, https://doi.org/10.1016/j.bushor.2015.01.006.
The current tone of our society is one in which people want to feel important and know their opinion matters The Voice allows viewers to not only vote, but to be heard, literally through social media platforms such as twitter. The voice offers a type of social media strategy not many companies are privy to, the brand gives their audience and collaboration feel. Audience and followers of The Voice who have their own unique with following influence and social media presence as given the opportunity to work in partnership to give different perspective to the show.
The Voice could put out more content throughout off seasons to keep their audience excited and anticipating their upcoming season. I found their social media presence on twitter tappers off once the season has ended, however their Instagram platforms seems to be steadily engaging.
Work cited
Ramesh, Anand. “WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS.” LinkedIn , WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS., 4 Aug. 2017, www.linkedin.com/pulse/why-brands-need-effectively-engage-consumers-anand-ramesh.
Yu-Qian Zhu, Houn-Gee Chen, Social media and human need satisfaction: Implications for social media marketing, Business Horizons, Volume 58, Issue 3, May–June 2015, Pages 335-345, ISSN 0007-6813, https://doi.org/10.1016/j.bushor.2015.01.006.
No comments:
Post a Comment