Influencer Marketing; Achieving High Rating

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With Influencer Marketing achieving high rating in effectiveness among brands it’s no surprise as a brand ambassador and Network Marketing Entrepreneur I myself rely heavily on fellow influencers. I utilize Influencers for more than product recommendations, I rely on them for trends and the most reliable news, after all I follow those I trust.

What I find interesting about the wave of popularity with Influencers is the similarity in concept to the Network Marketing industry that has been around since 1937 (Network Marketing, 2013).

Major companies like Target (Mesiakik Team, 2017) partner with social media users who have large followings to influence their followers into purchasing said brands products. This is no different than companies that compensate “distributors” for sharing their products within their network.

Most Influencers I follow are able to turn strangers into friends through direct engagement. It's noted in the Customizing Social Media Marketing about 93% of Facebook Campaigns are geared toward friends, and only 7% toward strangers. Basically the success of Influencer is solely reliant upon their ability to inform, interact, and engage with their followers. Once an Influencer has the following and audience that appeals to brands that influencer has the ability to partner with and become a huge contribution to public relation firms and departments.

This now changes the buying powers from creator to consumer. As influencers are still consumers they have the ability to persuade an entire market to think and purchase differently. For example, many of the influencers I follow are holistic, and natural living advocates, environmentally conscious and seeking to change the world. These influencers will shed light on brands and products that use toxins as well as companies with high carbon footprints discouraging consumption. This in turn could and does significantly hurt the brands bottom line. All in the hands of influencers.






Worked Cited
“The History of Network Marketing.” Network Marketing Reviews and News, www.networkmarketinghq.co.uk/education/history-network-marketing/.

“How Target Is Marketing On Instagram With Social Influencers.” Mediakix | Influencer Marketing Agency, 19 Apr. 2017, mediakix.com/2017/04/target-marketing-on-instagram-case-study/#gs.aTHO8lg.

Effectively Impacting The Consumer Through Social Media

In an era where busyness rules brands are realizing the need to effectively engage their audience and consumers.  There are more shows to watch, the bar is being set high, and the people have voted; literally. People want to be entertained and want to give their opinion. Anything anyone does, consumes, purchases, or partakes in is entitled to a vote, to their opinion and scrutiny. Television series, and networks are listening. The Voice has taken audience engagement to another level. With multiple platforms to interact with viewers The Voice has met the desires of their audience.

The current tone of our society is one in which people want to feel important and know their opinion matters The Voice allows viewers to not only vote, but to be heard, literally through social media platforms such as twitter. The voice offers a type of social media strategy not many companies are privy to, the brand gives their audience and collaboration feel. Audience and followers of The Voice who have their own unique with following influence and social media presence as given the opportunity to work in partnership to give different perspective to the show.

The Voice could put out more content throughout off seasons to keep their audience excited and anticipating their upcoming season. I found their social media presence on twitter tappers off once the season has ended, however their Instagram platforms seems to be steadily engaging.


Work cited




Ramesh, Anand. “WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS.” LinkedIn , WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS., 4 Aug. 2017, www.linkedin.com/pulse/why-brands-need-effectively-engage-consumers-anand-ramesh.

Yu-Qian Zhu, Houn-Gee Chen, Social media and human need satisfaction: Implications for social media marketing, Business Horizons, Volume 58, Issue 3, May–June 2015, Pages 335-345, ISSN 0007-6813, https://doi.org/10.1016/j.bushor.2015.01.006.

A Day In The Life Of A Digital Media Mom

As a mompreneur, I spend a decent amount of time on social media. One of the first things I do upon waking is check my business numbers. I am part of an amazing company dedicated to health and wellness. Young Living Essential Oils is one of the fast growing wellness Network Marketing companies in the industry. I frequent Young Livings site on average 10 times a day. From price checking, to product questions, following up with leads, running spreadsheets, reading the companies blog, watching training videos, and more. The website offers endless information, and updates in real time.

Once I have finished with my daily back up work, I check my Facebook messages and alerts. Based on Digital in Americas 67% of the population is on social media for some form. For me Facebook is my best lead generation platform. My interactions of Facebook enable me to get paid for attracting people to my network, through my presence on this site.  I am also able to attempt to spread happiness, I try to be a light in the world, as cliché as that may sound. The world is full of such trying times, forced opinions, judgement, and simply put negativity. I attempt to be positive, uplifting, yet authentic. I also use my time on Facebook to connect with new people. This isn’t as difficult as one would think with the amount of events shared on the site, Facebook groups, professional pages, and the constant new friend suggestions.


I use social media pages to spread the awareness of our own personal choices. I find most people have negative experiences with Facebook and therefore gravitate toward sites like Instagram. Instagram seems to be a little lighter, with simple images shared, that if appealing can then be clicked on for more information. Whereas Facebook is a site full of opinions, and ideas.  The focus is status updates, written words, and opportunity to vent, or encourage. I personally use this site to share snippets of my day, business journey, family, etc. Instagram gives people a more personal view into my life and lifestyle. For instance today I shared a fun photo of me and my children at family yoga- again emphasis placed on our holistic lifestyle


Because I send more time than I would prefer on digital media I try to be conscious and limit what I focus on, therefore I only subscribe to and completely avoid any emails that are not directly linked to or beneficial to my personal development and business growth. In the rare chance I receive emails from companies or persons I am not familiar with I simply delete. This practice has benefited not only my time management skills greatly, but also my budget, giving my family more financial freedom. What I notice more about the digital media market today is nearly every platform as the ability to make a purchase within the site. This is a definite benefit for business owners.

Work Cited

Casado, Jazmine. "Instagram Post by Jazmine • Jul 9, 2017 at 7:53pm UTC." Instagram. N.p., 09 July 2017. Web. 09 July 2017.
We Are Social Singapore Follow. "@wearesocialsg • 12 ACTIVE INTERNET." LinkedIn SlideShare. N.p., 26 Jan. 2016. Web. 09 July 2017.