Influencer Marketing; Achieving High Rating

-->

With Influencer Marketing achieving high rating in effectiveness among brands it’s no surprise as a brand ambassador and Network Marketing Entrepreneur I myself rely heavily on fellow influencers. I utilize Influencers for more than product recommendations, I rely on them for trends and the most reliable news, after all I follow those I trust.

What I find interesting about the wave of popularity with Influencers is the similarity in concept to the Network Marketing industry that has been around since 1937 (Network Marketing, 2013).

Major companies like Target (Mesiakik Team, 2017) partner with social media users who have large followings to influence their followers into purchasing said brands products. This is no different than companies that compensate “distributors” for sharing their products within their network.

Most Influencers I follow are able to turn strangers into friends through direct engagement. It's noted in the Customizing Social Media Marketing about 93% of Facebook Campaigns are geared toward friends, and only 7% toward strangers. Basically the success of Influencer is solely reliant upon their ability to inform, interact, and engage with their followers. Once an Influencer has the following and audience that appeals to brands that influencer has the ability to partner with and become a huge contribution to public relation firms and departments.

This now changes the buying powers from creator to consumer. As influencers are still consumers they have the ability to persuade an entire market to think and purchase differently. For example, many of the influencers I follow are holistic, and natural living advocates, environmentally conscious and seeking to change the world. These influencers will shed light on brands and products that use toxins as well as companies with high carbon footprints discouraging consumption. This in turn could and does significantly hurt the brands bottom line. All in the hands of influencers.






Worked Cited
“The History of Network Marketing.” Network Marketing Reviews and News, www.networkmarketinghq.co.uk/education/history-network-marketing/.

“How Target Is Marketing On Instagram With Social Influencers.” Mediakix | Influencer Marketing Agency, 19 Apr. 2017, mediakix.com/2017/04/target-marketing-on-instagram-case-study/#gs.aTHO8lg.

Effectively Impacting The Consumer Through Social Media

In an era where busyness rules brands are realizing the need to effectively engage their audience and consumers.  There are more shows to watch, the bar is being set high, and the people have voted; literally. People want to be entertained and want to give their opinion. Anything anyone does, consumes, purchases, or partakes in is entitled to a vote, to their opinion and scrutiny. Television series, and networks are listening. The Voice has taken audience engagement to another level. With multiple platforms to interact with viewers The Voice has met the desires of their audience.

The current tone of our society is one in which people want to feel important and know their opinion matters The Voice allows viewers to not only vote, but to be heard, literally through social media platforms such as twitter. The voice offers a type of social media strategy not many companies are privy to, the brand gives their audience and collaboration feel. Audience and followers of The Voice who have their own unique with following influence and social media presence as given the opportunity to work in partnership to give different perspective to the show.

The Voice could put out more content throughout off seasons to keep their audience excited and anticipating their upcoming season. I found their social media presence on twitter tappers off once the season has ended, however their Instagram platforms seems to be steadily engaging.


Work cited




Ramesh, Anand. “WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS.” LinkedIn , WHY BRANDS NEED TO EFFECTIVELY ENGAGE WITH THE CONSUMERS., 4 Aug. 2017, www.linkedin.com/pulse/why-brands-need-effectively-engage-consumers-anand-ramesh.

Yu-Qian Zhu, Houn-Gee Chen, Social media and human need satisfaction: Implications for social media marketing, Business Horizons, Volume 58, Issue 3, May–June 2015, Pages 335-345, ISSN 0007-6813, https://doi.org/10.1016/j.bushor.2015.01.006.